Simon Morris is a serial entrepreneur and technical business leader with more than 25 years of experience focused primarily on technology businesses based on digital signal processing and embedded software development at both Fortune 500 companies and venture backed start-ups. As CEO and co-founder of IRYStec Software he raised $8M in venture financing. Mr. Morris was the Chief Executive Officer of CogniVue Corporation, a pioneer in licensing of embedded vision processor technology IP for automotive and consumer markets until Freescale Semiconductor (now NXP) acquired the Company in Sept 2015. Mr. Morris was also Director at BDC Venture Capital, responsible for advanced technology investments. From 1995-2006 he held various senior and executive leadership positions at his first startup Atsana Semiconductor, a venture-backed massively parallel processor company, and senior business positions at Texas Instruments (TI).